As a woman, I know all too well how much time and money we spend on beauty supplies. Whether buying the “next best thing” in the cosmetic department or trying the newest home remedy from your favorite blog, it all requires you to spend some cash or use a credit/debit card. But how much are you willing to pay: ten, twenty, fifty dollars? What about your identity? With the growing number of businesses reporting breaches in their databases, it is no surprise that Sally Beauty became a target to the black market hacktivists.
The breach at Sally Beauty happened sometime in late February, but according to Consumerist, Sally Beauty “had detected a network intrusion in late February, but neither Sally’s IT folks nor an outside forensics firm could find evidence that customer card data had been stolen.” But alas, Sally Beauty’s customer card data had been stolen, and not long after, a large amount of credit card information showed up on the black market. According to KrebsonSecurity, “On March 2, a fresh batch of 282,000 stolen credit and debit cards went on sale in a popular underground crime store.” After that, the banks of the corresponding credit cards bought back the stolen cards of the black market. Once cards and banks were reunited, the banks could then determine where the breach had taken place based on what they call a “common point of interest purchase” (a test that checks whether there is a common store/website purchased from within a same time period across the ransomed cards).
There is no doubt that many identities as of late have been ransomed on the black market, and besides using cash and checking your card activity often, there is not much that you as an individual can do. On the other hand though, companies and websites can implement a stronger turnkey authentication to protect the personal information of their customers from the black market hacktivists. That is why many have secured the identity of their customers by turning to the authentication experts at PortalGuard: an affordable, all-in-one, turnkey solution.